Bridge Information Systems (Reuters)

How do you take the mass expertise of your entire development staff and funnel it to your sales staff? Bridge Information Systems was faced with this task upon release of their new suite of financial analysis software. Covering everything from the bond markets to traditional stocks to foreign currency, there was no single expert and the sales team needed to know enough to sell it.

Enter modular learning. By combining screen demonstrations with a friendly guide, each function of the software could be explained. By organizing it into single function modules, the sales person could find the information he needed to demonstrate to a particular client immediately.

For a quick visual overview, click on the image to the left.

But what about the classic training situation - the new company phone system.

  • All the expertise in one, easy to find, place

  • Clear, concise explanations

  • Available at any time
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